The Impact Of Ai Bias In Performance Marketing Campaigns

Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a way to improve their information collection processes. While it requires extra technical knowledge than routine GTM and may introduce added prices, it can result in greater precision and even more dependable data


Pixel tracking makes use of an item of code to register conversions on your site. It's simple to establish and less prone to ad blockers.

1. Much more exact information
The standard technique of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy plans. This indicates that the data being sent out to Google Advertisements, Facebook Manager and other platforms is less exact than it must be.

Server-side tracking is a more safe and secure option that aids to bypass these restrictions, as it's packed from your very own domain name and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety and security steps. This provides extra exact data and an extra full photo of user journeys across channels.

Additionally, this sort of tracking enables organizations to track conversions beyond the internet site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This versatility gives online marketers more possession over the data they send, and makes it less complicated to abide by various information legislations. It's likewise a lot much less vulnerable to fraud, as it's harder for deceptive actors to adjust the system by changing the postback link.

2. Much better control over data.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising platforms. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.

Typical pixel monitoring relies on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection disruptions and inaccurate results. Server-side monitoring allows businesses to bypass these restrictions and provide precise, regular data that is much less vulnerable to disturbance.

This type of monitoring also enables businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is necessary given that brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is an essential reason why S2S is extra reputable for organizations seeking to adjust to these modifications.

3. Less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and systems progressively change just how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not enable pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred outside of your web site.

In addition, server-side monitoring allows you to catch user information directly by yourself web servers. This eliminates reliance on 3rd parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side radar is a set of directions that informs your site's web server what events to tape. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also used to activate event-based ads, such last-click attribution as retargeting. On the other hand, pixel tracking is an alternate approach that uses a little item of code on your webpage to collect information from users.

4. Much easier to implement
Server-side tracking is an information collection procedure that happens on the site's very own web server, bypassing web browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this method is that it minimizes the extent of data management and gives organizations more control over transmission, making it typically a lot more reputable. Therefore, it's much less vulnerable to information obstacles caused by things like a broken connection or an active ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising tools on the server. This enables you to have even more exact information and aids make certain conformity with personal privacy laws such as GDPR. Moreover, it also avoids the tracking restrictions enforced by internet browsers and ad blockers.