How To Reduce Ad Spend Waste With Better Data Insights

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping businesses are turning to server-side tracking as a means to improve their data collection procedures. While it calls for more technical knowledge than routine GTM and might present additional expenses, it can bring about greater accuracy and even more reliable data



Pixel tracking utilizes a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.

1. More accurate data
The traditional approach of tracking conversions on a website, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.

Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact data and an extra total photo of customer trips across networks.

Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.

2. Better control over information.
Server-side tracking enables businesses to gather and enrich information before sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid marketers make even more informed advertising choices.

Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in website site visitors' browsers. These tracking codes are Snapchat Ads ROI tracking typically obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these restrictions and provide precise, regular data that is less prone to interference.

This kind of monitoring additionally allows services to track conversions that happen outside of the website, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more trusted for businesses seeking to adjust to these adjustments.

3. Less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your site.

Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy violations.

A server-side radar is a collection of instructions that tells your website's server what occasions to record. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different technique that utilizes a little piece of code on your website to gather data from users.

4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web browser constraints. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this method is that it decreases the scope of information monitoring and provides organizations much more control over transmission, making it generally more reputable. Therefore, it's much less prone to data obstacles brought on by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This enables you to have more accurate information and assists ensure conformity with personal privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by internet browsers and advertisement blockers.